70% of TCU students choose not to drink and drive
1 in 4 TCU students choose not to have alcohol at parties they attend
Tarrant County Challenge has partnered with Texas Christian University’s Alcohol and Drug Education Center/Student Affairs to implement a social norms marketing campaign, Freedom to Choose Responsibly (“F2CR”) on campus. The campaign contains facts and statistics of non-problem behaviors to encourage that behavior in others. The campaign message is seen on campus flyers, brochures, posters, promotional items and scoreboards.
